Lower case text is actually an arrangement of familiar shapes already well embedded from that early stage of life, lower case brings the advantage that any word can be seen and understood intuitively without the need to consciously read!įor this same reason lower case has become the preferred choice for all directional road signs. Lower Case is most effective for quick-read assimilation.įrom birth the human mind develops to recognise the world first by shape faces, pictures and later words. The simple choice between ‘upper case’ or ‘lower case’ text can bring a powerful advantage With over 500,000 fonts available to choose from, selecting the best choice to convey a message into print, poster or a sign design is key… so where to start? It can also ensure the message gets across efficiently. The font (also termed as ‘typeface’) chosen for any sign can make or break the message - it can say a lot about the character of a business and what customers can expect.
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